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No Opportunity Wasted is a television series that premiered on the Discovery Channel on October 3, 2004. It was created by Phil Keoghan, better known as the host of the reality show on CBS entitled The Amazing Race. In the series, 26 contestants are given 72 hours, $3,000 and the opportunity to fulfill a long-held dream or desire. The show has since spawned a book co-authored by Phil Keoghan, which encourages readers to create a 'list for life.' The book helps the reader map out goals and develop plans to make those ambitions possible. A version was also shot exclusively for the New Zealand market, reflecting Phil Keoghan's fondness for his native country. Also hosted by Keoghan, the show proceeded on much the same premise but with New Zealand contestants. It premiered on New Zealand's TV2 on Sunday November 12, 2006. It was sponsored by New Zealand Vodafone, whose slogan is Make the Most of Now. A third version of the series premiered on CBC in Canada on October 3, 2007. Ten thirty-minute episodes were filmed, hosted by Canadian adventurer Bruce Kirkby following a May 2007 casting tour through the country by Keoghan.